Foundation Brand is a community that cares about each individual and understands that everyone faces unique challenges. We want our customers to feel that they are not alone in their struggles. We also want people to know that while our products represent hope and joy, they are also of high quality, extreme comfort, and supreme style that will continuously evolve and leave a positive impact on all. The Foundation Brand logo that can be found on all of our items should be a sign to everyone that it IS possible to Build a Better Life.

How Foundation Brand started: As two great friends who had spent our whole lives together up until senior year of high school, we went separate ways to pursue life in college as student athletes. During our first year, we both discovered how easy it was to allow the struggles within our sport to get us down. We often felt defined by it rather than the people we were. Many times we would call each other to discuss these issues and eventually we realized the key to Building a Better Life. We discovered that we were responsible for our own happiness. We decided to have hope and choose joy. We wanted the same message to spread to anyone else putting too much of their identity into what they do everyday whether that be work, sports, school, etc. At this time, we also decided to create a clothing brand with this same purpose and message as its foundation. From this, Foundation Brand was started to unite everyday people through apparel that spreads the power of choosing joy to begin thriving in life and not just surviving. 

Mission Statement: Foundation Brand was started and designed with a purpose of creating a community to support people struggling through everyday life. Big or small, the problems in one’s life should not define one’s happiness. Our goal is to bring this idea to light by providing apparel that represents the strength and courage it takes to keep moving forward each day. With many unique and comfortable pieces, we hope that wearing Foundation Brand will set you apart. In order to do our role, donations from our sales will be made every month to a different Foundation that is in line with our mission. By doing this, it is our hope that our brand will be widely worn and recognized as a symbol of people who have hope and choose joy despite difficult circumstances in order to Build a Better Life.